Qualifications

- 1-year digital marketing experience, paid social marketing experience a plus

- Knowledge of Facebook and Instagram Ads

- Knowledge of Google Analytics and Pinterest a plus

- Strong excel skills (pivot tables, vlookup etc) & good with numbers

- Ability to uncover insights from data

- Strong sense of ownership and a desire to learn and grow

- Team oriented mindset and positive attitude

- Excellent communicator, strong work ethic, detail oriented, humble, and down to earth

- Strong direct response copywriting skills

- Strong creative eye

- Agency experience a plus

Responsibilities

- Facebook/Instagram and Pinterest campaign builds, ad builds, ad scheduling

- Promo activation

- Collect data (weekly/monthly/ad hoc reporting)

- Monitor and adjust channel budgets

- Recommend new strategies based on data and testing

- Launch and monitor tests

- Work with other departments (creative, merch) to ensure goal and strategy align

- Project manage automation initiatives

- Submit creative and copy direction in creative briefs

- Conduct market research/competitive analysis
- EOM budget reconciliation